Properly-designed print images are radically different from web images in resolution, color modes, and file format. Color images that are RGB on the web are typically CMYK with most printing presses, although the newest press equipment more resembles photo processing and uses RGB.
In fact, the same images often serve both print and web, meaning that image processing must follow a specific sequence to produce the best resolutions and quality, as well as saving time. At some printers, pages are created on large paper, and then trimmed to size, thereby eliminating the problem of printing to the end of the page. At other printing shops, proper margins must be observed as paper is not trimmed.
Magazine and newspaper ads were created for Inland Empire Magazine and Inland Empire Family to aid in school advertising campaigns. The six ads were provided "camera-ready" to the magazines.